Insights on
Email Engineering.
Deep dives into deliverability architecture, behavioral automation, and the engineering of high-scale marketing systems.
How to actually hit the inbox in 2026
A practical guide to email authentication and why your technical setup matters more than your content.
Stop paying the subscriber tax: Why we self-host
A look at why owning your email infrastructure is better for your budget and your data privacy.
Building email flows that don't annoy your customers
A practical approach to email automation that focuses on what your customers are actually doing.
Why Clickbait is dying: The shift toward subject line clarity
An analysis of why traditional clickbait is failing in the modern inbox and how to write subject lines that build trust.
Design: Building for a Dark Mode world
A technical guide to ensuring your email designs look perfect across both light and dark mode in modern email clients.
Architecture: Separating Transactional and Marketing mail
A technical analysis of why you should never mix your password resets with your marketing newsletters.
Re-engagement: How to win back your cold list
A strategic guide to identifying inactive subscribers and using re-engagement campaigns to clean your list and boost delivery.
Email Segmentation: Moving from broad lists to surgical precision
Learn how to use data and behavior to segment your email list for higher relevance and better conversion rates.
Analytics: The impact of Apple Mail Privacy on your data
A technical guide to understanding how Apple's Mail Privacy Protection (MPP) has changed email marketing analytics forever.
Copywriting: How to sound like a human, not a brand
A practical guide to writing email copy that builds connection, avoids corporate jargon, and actually gets read.
Experimentation: A/B Testing beyond the subject line
A guide to running sophisticated email experiments that improve conversion rates and long-term engagement.
The Future of Email: Ownership in a world of rented platforms
A strategic look at why owning your marketing infrastructure is the only way to build a truly independent business.