Automation Guide
Create behavioral workflows that engage your audience. This guide covers triggers, actions, and logic nodes within the MailRivo engine.
Quick Navigation
Overview
Structural Intent
MailRivo Automations enable "set-and-forget" marketing workflows. By defining a sequence of actions and conditions, you can nurture leads or re-engage users based on their behavior. Journeys are built on a visual canvas where you connect Triggers to Nodes.
Starting the Journey
Entry Protocols
New Subscriber Added
Triggered immediately when a new subscriber joins your list. Used for welcome and onboarding series.
New & Existing Subscribers
Targets both incoming and current members of your list. Ensures full audience coverage for new journeys.
Form Submitted
Triggers specifically when a subscriber signs up via a MailRivo Hosted Form. Allows for form-specific nurturing.
Logic & Flow
Conditional Engine
Wait for Open
Pause until email is opened
Wait for Click
Pause until link is clicked
Wait for Tag
Pause until specific tag added
Finish Journey
Mark path as successful
System Actions
Automated Protocols
Time Delay
Wait for minutes, hours or days
Send Email
Deliver campaign template
Modify Tag
Add or remove user tags
Unsubscribe
Immediately exit and suppress
Branching & Timeouts
Failure States
Technical Constraint
By default, if a condition is not met within 30 days, subscribers advance down the False Path. This duration is customizable in the node settings.
// Sample Logic Architecture
Wait for Open (3 Days):
→ Meet: Send High-Value Follow-up
→ Timeout: Tag as "Inactive" & End Path